Mattel Will Release Neurofeedback Brain Game -- Brain Flex -- CBS Video on YouTube

Links for ths Post include embedded video below plus:

Mind Flex Like Basketball for Your Mind on Gizmodo

Odball Gadgets: Mattel Mind Flex by Melissa Perenso on PC World

Video: Mattel Mind Flex hands (and heads) on Engadget

The Mattel toy company (which is also releasing its 50th Anniversary Barbie Doll this year) announced a new "adult" game at the Consumer Electronics Show in January. The game called Mind Flex, scheduled to be release in the next month or two features a brainwave guided ball which you maneuver through an obstacle course. 

Actually you control the ball with a combination of plain old hand-eye coordination but with the addition of additional control through EEG biofeedback. Your brainwaves are measured by a headset supplied with the game and your ability to control your brainwaves contributes to your success in guiding the ball through the course and to its goal.

The technology behind the Brain Flex is made by Neurosky. I first wrote Neurosky in my March 2006 post on the Mindware Forum, NeuroSky: Convert Your Brainwaves & Eye Movements Into Useful Electronic Signals To Communicate With Electronic Devices Such As Your Phone or PC

In the CBS news video below, Daniel Sieberg speaks with Mattel's Jim Sheridan about their new mind control toy.